Petra S. Pelzer
As an experienced communication designer, she supports the development of creative solutions in the consultation process of Pelzer Associated Partners. Since 1996 she is creating integral design solutions in all media - from concept to realization.
The design of processes and messages gets more and more important in commercial context and affects the interaction of individuals, teams, business areas and their flow of information.
Design contributes significantly to the expression and self-understanding; it is more than individual handwriting. Design expresses genuine autonomy, which precludes the disorientation, arbitrariness and manipulation.
Next to the creative and technical skills the designer needs a clear, integral, personal attitude, which is reflected in the consciousness of ethical responsibility.
Design comes always in a socio-cultural context, it will form the reception habits of people and opens new perspectives of perception. Personal, technical and cultural developments are integrated in the process and clear, understandable directions are taken.
Designers are in a way navigators who know how to set the correct flag and develop so authoritative, ethical models respecting the content and message.
For this they require a high degree of technical, artistic and cultural skills, they have to face social and technical challenges and have to develop an esthetic, innovative, economically successful, environmentally and socially sustainable solutions.
You can reach Petra S. Pelzer by:
• Phone: +49 (0)40 86 60 45-45
• Email: petra.pelzer@pelzerap.de
• Internet: www.pelzerap.de